Legal blogging is a powerful strategy to build your authority in a particular field and essentially market yourself or your business. It’s fun and fulfilling to share the lowdown on certain legal matters useful to your target audience, but it could also be a lucrative venture if you play your cards right.
All lawyers and graduates of any paralegal program online could start a blog, but only a few would most likely succeed—because they know how to manage it. To make sure the world knows your legal blog exists and possibly make a lot of money from it, do the following:
Putting a Premium on SEO
Search engine optimization (SEO) is the process of making your blog easy to find on major search engines like Google and Bing. You should write pieces that both humans and search engines can grasp. This way, whenever someone searches for anything you may write, your blogs would get high rankings and be quickly visible to users.
SEO is quite complicated, but focusing on your content is the way to go. You can optimize your title and its body by inserting keywords—or words or phrases users type in when they search for your blog.
Using Google Analytics
Speaking of keywords, Google Analytics would let you know which queries users type in to search for your legal blog entries. This program also provides all the data you need to measure your traffic and learn more about your blog visitors.
As there’s more than a hundred of reports available in Google Analytics, customizing your dashboard allows you to view the facts that matter to you most at a glance. Generally, adept bloggers at Google Analytics are also the most successful bloggers.
Your blog can become a lucrative venue to set up advertisements. With Google AdSense, you can receive great profits based on ad impressions or clicks. But then again, this method would only make sense if you generate a large amount of traffic regularly. Until a huge number of visitors drop by your blog, placing ads might not be worthwhile.
Many things go into managing a successful legal blog. Other than knowing law, your basic technical knowledge of digital marketing is likewise imperative.